I Believe: A Code Of Ethics Essay -- essays research papers

I Believe: A Code of Ethics by PHIL 301 Fall Semester, 1996 I believe in the power of Mind... I believe pitchers should bat... I believe Oswald was a patsy... I believe everything is a conspiracy... I believe that people are responsible for their own actions... I believe that The Who is the greatest rock band of all time... I believe in tolerance... I believe in capitalism... I believe we are who we want to be... I believe in choice... I believe in love... I believe that Bert and Ernie are televisions first gay couple... I believe that the 1979 Orioles were robbed... I believe that people who say they like Indian food are just trying to be cool... I believe that people get the kind of government they deserve... I believe in the power of having no god... I believe I can fly... I believe that Barney is the purple Messiah... I believe that the bible was a novel, written for profit... I believe in the mother ship... I believe the Mona Lisa was framed... I believe in Pez... I believe Darwin... I believe in beauty... I believe we have the worst justice system in the world with the exception of every other system... I believe in Wally and the Beaver... I believe I didn't learn anything in kindergarten... I believe we are all in this together... I believe that breakfast is the most important meal of the day... I believe the ozone layer is just fine... I believe in dedication... I believe my daughter is a prodigy... I believe that Kathy Lee is the Anti-Christ... I believe my dad can still beat me at arm wrestling... I believe I wouldn't want to beat him... I believe you shouldn't believe everything you breath... I believe in the power of love to warp mens minds and make men great... I believe in Santa Claus, the Tooth Fairy and the seventh inning stretch... I believe in me... I believe I'm done now...   Ã‚  Ã‚  Ã‚  Ã‚  Developing a code of ethics is the most important thing a person can do. Such a code is necessary for humans because of our capacity to reason. Our ability to apply rational thought to the conduct of our lives is what makes mankind more than just an animal with an interesting thumb. These rational thoughts could very easily lead us to terrible acts, for what is in our best interest is often harmful to others. However there is another ability, peculiar to humans alone, that keeps most of us on the right path. Our ability to know what ... ...assless. And it is not susceptible to the fickle human idea of physical beauty.   Ã‚  Ã‚  Ã‚  Ã‚  But how to know if a law is just? If it serves to protect, promote and respect the human Mind. If a law or an act works against the cause of Mind than it is unjust. Such laws must not be obeyed and indeed must be worked against. But how is one to know the extent of such civil disobedience? In my case, the answer is found in rule number one. So long as I do not put my family at risk of losing a husband and father, justice must be served. It is through this kind of meshing of the four rules that ethical quandaries can be answered.   Ã‚  Ã‚  Ã‚  Ã‚  Noticeably, the rules of the code, while existing to serve the cause of good and avoid evil, do not make it clear how to know which is which. There is no specific rule that gives a clear definition of what is good and what is evil. This is because the rules, when properly applied to an ethical problem, will lead to the action that is good.   Ã‚  Ã‚  Ã‚  Ã‚  So then what is good? What is evil? Good is somewhat easier to define in that it is directly related to the last three rules of the code. An act which s

Consumer Behavior Essay

1) How can understanding consumers’ behavior help companies sell products or services in today’s market? Please cite an example from our text or from our YouTube videos and use a personal example. As Steve Jobs states in the YouTube video, all marketing decisions revolve around your customer. Marketing is all about building profitable customer relationships by creating value for customers and capturing value in return in the form of profits. To effectively sell a product/service, understanding how your customers buy your products and services will help you determine when, how and where you should market your products/services and in turn help you grow your business by responding to their needs. Also, if you know what customers buy and how they go about buying particular products, you can more easily spot a need that has not yet been satisfied. For example, if you run a technology company and notice that many of your customers buy educational software from college bookstores, you may recognize that your customers could use a place to buy and automatically download educational software online. Steve Jobs states in the YouTube video â€Å"Give her not what she wants but give her something that she has never dreamt of, and when she gets it she recognizes it as something she wanted all the time†. A very simple example is that of ITunes, which was discovered 10 years ago. Steve Jobs noticed that music fans clearly wanted to download songs they liked in an affordable and easy way rather than driving to Best Buy or some record store to buy them on $15-to-$18 CDs. Jobs took advantage of this opportunity and came out with the iTunes Music Store, which is today the top most online music retailer, and synced it perfectly with a piece of hardware: the iPod. This eliminated the use of Walkman’s, MP3 Players and CD players. Thus, it is important to understand people’s motives (what drives them to buy), and their attitudes (how they feel about a product/service). Knowledge about these psychological characteristics helps companies design and provide products and services that their customers want and need. The book states an example of McDonalds that first started with providing low priced burgers, fries and shakes. But today, with people becoming more health conscious, McDonalds has a reworked menu that provides more choice and variety such as Chicken Nuggets made with white meat, low fat milk jugs, and a line of premium salads. When people think of McDonalds, people think of value – whether it’s a college student buying a burger for a couple of bucks r a working women at the drive through grabbing a breakfast latte that’s a dollar cheaper than Starbucks. I would like to give a personal example of me shopping at the department store called Safeway. I was a frequent shopper at Safeway and every day I would receive emails regarding the deals and discounts on the products I purchase the most. I would also get emails with recommended products to buy and Safeway was able to do this by keeping track of my shopping history. I would actually get lured by reading these emails and go to the store to buy the recommended discounted products. Marketers can benefit from an understanding of consumer behavior so that they can better predict what consumers want and how best to offer it to them. The importance of understanding the consumer behavior is that to know and understand the preferences of different consumers which will enable the marketers to form the marketing strategies accordingly. Businesses that cannot understand how a consumer’s mind operates will have a more challenging time figuring out how to target a campaign that will attract or catch attention. In order to make the right decision, marketing managers must know how their consumers will react. Before introducing/repositioning any product/service, you must first ask questions like, do people want it? Are there enough people who want it so that it will be profitable to produce that product? Do the people who want it have the economical ability to pay for it? Another important point is that when you know how customers behave in relation to the products you’re selling, you have a better understanding of how to provide good service to them, increasing the chance that you’ll have repeat customers. For example, if you know that customers tend to come to your restaurant because they can get healthy food without waiting for a long time, you could continue training your staff to be as efficient as possible. Identifying the buying behavior of the target market and catering to those behaviors is integral in today’s complex society. 2) How can connecting with a culture help influence consumer behavior? Can you give us an example from your personal experience? A people’s culture includes their beliefs, rules of behavior, rituals, style of dressing, religion, etc. Culture is an external factor influencing consumer behavior. Since people with different cultures have different values, they will have different buying habits. A particular company’s marketing strategies should reflect the culture that is being targeted. Failing to do so can result in lost sales/profits/opportunities. Before advertising or introducing any product/service, it is very important to understand the local culture of the population of a particular area, city, or country. For example, the You Tube Video shows that Thailand and Malaysia have a family oriented culture and so the elderly and tradition play a huge part in the commercials as compared to Australia having a very individualistic culture focusing the advert on youngsters. Another example would be if a given country discourages the use of tobacco or alcohol, the potential pool of consumers for these products would be small. Therefore, companies which distribute these types of products should limit advertising in such areas, and focus on other countries where there are no restrictions on the use of such products. A personal example would be that of McDonalds. In India, meat consumption is prohibited in Hinduism. McDonalds did spend time developing a food menu targeted towards no meat eaters. They now offer a lot of vegetarian options, making it a happy place for both: meat and no meat eaters. Another example would be comparing North India and South India. I have to been to both, and have noticed a vast difference in the culture. People in North India prefer breads over rice which is a favorite with people in South India and East India. So many restaurants in South India have 99% rice based dishes. If a restaurant in South India serves more bread based food options, it would likely make less business as compared to restaurants serving rice based dishes. As part of their efforts to convince customers to purchase their products, marketers often use cultural representations, especially in promotional appeals. The objective is to connect to consumers using cultural references that are easily understood and often embraced by the consumer. By doing so the marketer hopes the consumer feels more comfortable with or can relate better to the product since it corresponds with their cultural values.

How to Use the Spanish Word Como

Como is a common and useful word in Spanish that is frequently used to compare two things, persons, or actions that are similar. Como Often Equivalent to Like or As Como is frequently used as a preposition or conjunction that means like or as. Regardless of which of the two parts of speech it is used as, it is generally understood much the same way by English speakers, so this introductory lesson will look at examples of its usage as both parts of speech together. (Note: English translations used in this lesson reflect English as it is frequently spoken rather than distinguishing among proper uses of like and as.) Como nearly always means something similar to in the manner of and/or is used to make actual or implied comparisons: Piense como un millonario. (Think like a millionaire.)Dice que usa las redes sociales como un presidente moderno. (He says he uses social networks like a modern president.)Si se parece a un pato, anda como un pato y grazna como un pato, entonces es un pato. (If it seems like a duck, walks like a duck, and quacks like a duck, then its a duck.)Te quiero, pero como amigo. (I love you, but as a friend.)No hay nadie como Francisco. (There is nobody like Francisco.) ¡No me trates como un perro! (Dont treat me like a dog!)Como tu profesor, quiero ayudarte y ser tu amiga. (As your teacher, I want to help you and be your friend.)No duermo como antes. (I dont sleep like I did before.)He decidido vestirme como quiero. (I have decided to dress myself the way I want.)Te odio como jamà ¡s he odiado a nadie. (I hate you like Ive never hated anyone before.)Como era de esperar, la pelà ­cula ha batido todos los rà ©cords. (As expected, the film has broken all records.)Mà ­rame como si fuera la primera vez. (Look at me as if it were the first time.)Salieron como si nada hubiera pasado. (They left as if nothing had happened.)El cine se lo conoce como el sà ©ptimo arte. (Cinema is known as the seventh art.)Quiero la piel como estaba antes. (I want my skin to like it was before.) Como the conjunction/preposition should not be confused with the homonym como, the first-person singular indicative form of comer that means I eat. Como in Approximations Colloquially, como is sometimes used for approximations. Typical translations include about and approximately. Tengo un primo que pesa como 200 kilogramos. (I have a cousin who weighs approximately 200 kilograms.)Maneje como dos millas pasando la gasolinera Texaco. (Drive about two miles, passing the Texaco gas station.)Al final me costà ³ como mil dà ³lares tomar el examen. (In the end, it cost me something like $1,000 to take the text.)Llevo como dos semanas intentando comprar los boletos en là ­nea para el concierto. (I spent about two weeks trying to buy the tickets online for the concert.) Using Como for How With an orthographic accent, cà ³mo becomes an adverb and is often translated as how. This occurs most often in questions and indirect questions:  ¿Cà ³mo està ¡s? (How are you?) ¿Cà ³mo puedo adquirir un pasaporte? (How can I get a passport?) ¿Cà ³mo puede algo tan pequeà ±o hacerte sentir tan grande? (How can something so small make you feel so great?)No sà © cà ³mo bajar los fotos del servidor. (I dont know how to download the photos from the server. Note: This is an example of cà ³mo being used in an indirect question.)No me importa cà ³mo lo haces. (It doesnt matter to me how you do it.)